英文原文
One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it’s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why. (The exception to this rule being businesses such as social networks, where the core value is the people on the platform.)中文译文
增长黑客的一条基本原则是：在你弄清产品是否不可或缺、为什么不可或缺、对谁不可或缺之前，不要进入高频增长实验阶段。换句话说，要先知道它为哪些客户提供了什么核心价值，以及原因。（社交网络等业务是例外，因为平台上的人本身就是核心价值。）Sean Ellis, Morgan Brown · 增长黑客 · 第 2 章：判断产品是否不可或缺 · ¶ 3
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